ACF X FP
ART COMES FIRST
FRED PERRY
Rocksteady, reggae and ska... always
brightens our ideas and make us feel alive
When SUBCULTURE, HERITAGE & PUNK
TAILORING mix.
Photographers:
Felix AAA
David Pattinson
Camilla Falquez
Savanna Baker
Benji Reid
This is how it is when ACF design capsule collection with Fred Perry, we soundtrack what we are familiar with when we wear Fred Perry or when we see people wearing it - it was simply Rude boy music. We thought we would re-interpret the colours of the record sleeves or old pictures of sound systems through the Fred Perry shirt, adding some key punk tailoring details inspired by the artwork of the records. This made us feel like we were there when our heroes were creating those records, imagining ourselves being in the studio with the likes of Lee Scratch Perry, Big Youth, Gregory Issacs...
ROLES:
Creative Direction
Creative Advertising
Design Direction
Casting & Styling
